Fixing stuff is weird, culturally-speaking. It probably depends a lot on where you spend your time in the socio-economic strata. There are people that I work with that I would define as very solidly upper-middle-class that see it as a badge of honor that they don't have the slightest clue how to open up something and find out what's wrong. When I've heard them talking about a failed clothes dryer, for example, and offered the suggestion that it might be as simple as the thermal fuse, they'll laugh and take it as a point of pride that they don't have any idea how to even open the thing up and they're going to call the local appliance place to come out and look at it. I think there's an element of conspicuous consumption to it. At the same time, I think there's also some degree of freedom in ignorance. There have been many times where what I wanted to do was anything else but what I HAVE to do is fix this widget that our household needs to function. Our culture has also really transitioned to one of specialization and experts which gives folks a bit of a mental block about dipping their toe into someone else's area of expertise. To be sure, there's a lot of daylight between the guy that calls the plumber instead of just using a plunger and the guy that "does his own research", but we have developed a cultural bias towards dependency on "the experts" in most areas of our lives. I think that also keeps a lot of people from even trying. During Nocone's Q&A session before the awards at the Challenge, he gave the advice that if you don't know how to do something, just pick up the tools and try. I was elbowing my daughter and whispering to her that was the same thing I've been telling her all her life and that it's the absolute best advice that anyone can give. Sadly, I think that advice is become more relevant over time whereas 50-75 years ago if you said that to someone they'd think you were talking to a young child.
The dichotomy of that is when you do grab ahold of something and figure out how to fix it, some of those same people that completely pooh-pooh the idea of not turning it over to an expert will stand in a bit of awe. They ask stupid questions like "how did you ever figure that out!?" and you have to give them answers like "well, step two of the instruction manual said to plug the device in" or "the first Google result for 'wonkulator doesn't wonkulate" had a step-by-step guide to fix it".
Aside from a cultural shift, there's also a bit of an technological and economic shift. Even before you had this change in consumer attitudes, there were TV repair shops and small appliance repair, and even cobblers to fix your shoes. Those businesses are all but gone now because in so many cases it's just cheaper to throw away the old and buy new than to pay someone to fix it. My Mercedes is a perfect example of that on the automotive side. They wanted $21,000 to put a new engine in a vehicle that was valued by KBB & NADA at around $14,000. Even the Saab is similar - to take it to an "expert" to have them fix the brakes, put a new top on, install a new fuel pump, fix the trim, replace the ignition switch, and so on would have been at least $5,000. Small appliance manufacturing, like the Keurig, is kind of the same way now. Because they can be manufactured so cheaply, it makes absolutely no economic sense to make them repairable. A new one is $151.82 and available with same-day delivery from Amazon. Who would drive it across town, leave it with a shop for a week, and then pay $100 or more to fix it? How many of these machines would you need coming through the door every day to make it worth your time to be a small appliance repair shop and how much would you need to charge for your labor to make it worth your while? Now, I absolutely agree that manufacturing it so that you've hidden the reset button is outside of the scope of my argument - that could be simple laziness between the two design teams and it could absolutely be a way to design in new sales.
It is good, though, to hear that folks are starting to want to try to fix things. I don't really give that much of a damn about the ecological side of things, per se, but I do have a deeply -rooted opposition to throwing away something that could be used for something else or repaired. I hate the idea of wasting something - even throwing a pickle jar in the trash makes me cringe because that's Good Stuff that I might be able to find a use for! Even though I have about 25 empty and cleaned out pickle jars in a bin on a shelf just waiting for me to find something to do with them some day. (confession: I did finally just toss them....). That said, if trying to fix instead of trash things comes from tree-hugging I'm happy to walk the road together and celebrate what we've got in common.