Jag's rebranding effort is moving forward

I looked at the F-Pace before we bought the wife a car. They aren't bad looking. Then I remembered how bad a used Jaguar can be and bought a Volvo instead. 

DirtyBird222 said:

When the Empire Strikes Back and strikes back hard. India's Tata is laying the smack down on the historic British brand. 

I feel like the demographic they are aiming for is the type to not spend the money on something because those are things they don't spend money on. 

Anytime a car brand says "We're trying to appeal to the younger demographic" I'm immediately interested in how they plan avoid the same issues Scion ran into, but at a higher price point.

The0retical said:

Anytime a car brand says "We're trying to appeal to the younger demographic" I'm immediately interested in how they plan avoid the same issues Scion ran into, but at a higher price point.

But when your current demographic is aging out and dying off, what else are you supposed to do?

well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that 

fidelity101 said:

well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that 

I'm not sure pointing and laughing is what they were going for, but they could have done worse, I suppose:

I think the ads look dumb, but I also think I'm going to set it aside until they show me a car. Fingers crossed.

MadScientistMatt said:

fidelity101 said:

well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that 

I'm not sure pointing and laughing is what they were going for, but they could have done worse, I suppose:

That was a highly underrated movie.

"They're not supposed to start all the time!"

Video cuts off before he gets in, tries to start it... it doesn't... then he collapses forward in complete bliss 

The brand-wreck does seem to work for some people. 

Also... copy nothing?