Go back and look at the Gas Monky sponsorship of the top fuel car. Like or hate Richard Rollings he is not a stupid business man. They approached him about some small sponsorship and his reaction was how much for the whole car. Small is not better. Bigger is better for you and the sponcer. Your plan should be trying to get that across to the potential sponsors. You will have to work just as hard (maybe more so) to get 30 small sponsors as you will to get one big one. Ohya and with one big one you only have one boss (that sponsor) not 30 little ones that are pulling you in all different directions.
Make sense?
Maybe there is just a lot more sponsorship money (and advertising visibility) to be had in amateur road racing than I realize, but more than $4 per square inch per race seems substantially overpriced to me.
Thanks Dean, good information in there.
Driven5, fair enough, I'm trying to add more than just logo space though but to be fair I think the size and space is important to many as Dean said. I've ran across some businesses in the past though that could care less about the logos, they just wanted free tickets when available and social media linking, so it all depends on individual goals I guess.
Dean is nailing it on all points. Get the analytic and demographic information of your audience and sell a single (or up to 3) much more lucrative sponsorships that provide more to the brands.
The small square notion only works under one method, you set up as a non profit (503c) to raise awareness for a cause with a portion donations going directly to a research/support/treatment charity for the same cause. Then individuals or small businesses can write off their donation to you and you can partner with other fundraising efforts for the cause gaining more exposure for the racing efforts and your supporters. You may even manage to land a car, tow vehicle or vinyl work as a donation.
I'm typically more of a logic driven person than an emotion driven person, so this is how it looks from my perspective. I'm not sure what the hood dimensions are on a 1983 VW Rabbit, but I'll assume 3'x3' is a pretty conservative number. That would be at least 54 sponsors you'd have to learn about, remember, keep straight, and split promotional time between...Outside of any other sponsors you might have obligations to. And what you're ultimately saying to me is that the area of your website and social media links dedicated towards promoting just your hood sponsor(s), the amount of free time you have at the event dedicated towards promoting just your hood sponsor(s), and the visibility of the space on just the hood of your 1983 VW Rabbit is worth a grand total of at least $5400 per race.
I do like what you're trying to accomplish, I just don't see the viability of it in its current state. But then again, I think the same thing about a lot of successful businesses too...So obviously, I'm not a good gauge to go by.
Similar to print advertising the more you purchase the lower the square inch cost gets.
In reply to dean1484:
I had considered complicating things by going into that as well, but in the end the math all still needs to be justifiable...And those numbers aren't, in my humble (outsider) opinion.
