A local company has made what may be the first "docuvertisement" - an advertisement disguised as a documentary. They hope to sell it to an international TV network. My company helped with this, it's screening upstairs right now, I just helped set up the equipment for it. FML.
I don't see what would really be new about it. Wouldn't it be sort of like the "promotional pictures" of the past?
SupraWes wrote: Isn't that the same thing as an infomercial?
That's what I was thinking. Plus if you look at shows like Glee, they are there for the sole purpose of selling stuff.
you can see "docuvertisements" on the History Channel on a daily basis- just watch any of those shows where they show how food is made.
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