Sitting, waiting, pondering the futile misery of another day circling the sun in a cold, uncaring universe.
With all apologies to the many wonderful wheel and tire service centers that no doubt dot the countryside of this great nation, even the best free coffee can’t make waiting for tires to be mounted any easier. Sure, you may start out hopeful, but within 20 minutes you’re praying for a meteor or a tidal wave to end the boredom.
Well, Tire Rack has heard your prayers. It has unleashed a devastating meteorite of convenience and customer service to annihilate the drudgery normally associated with having your tires mounted. Yep, that’s right, they’ll come to you.
Leveraging a network of heavily vetted partners as well as its own installers, the Tire Rack Mobile Installation program is exactly what it sounds like. A van carrying your new tires, service equipment and a technician shows up to wherever your car is located. The tech then removes your wheels, professionally mounts and balances your new rubber, and reinstalls the wheels while hand-torquing the lugs. You never even have to put on pants (although the tech would surely appreciate it).
And the service is not just for new tires purchased through Tire Rack. Got a set of winter or summer tires in the garage that need to go on? Bought a set of tires from someone else? Getting your car ready for a track weekend and need to fit some 200tw rubber? No sweat. Tire Rack Mobile Installation is a full-service tire shop on wheels, ready to take care of your tire service needs.
While the program is still expanding, based on its current service map, about 80% of the country’s population falls within a mobile installation service area.
Pete Medina, the tech who fitted a set of Continental TerrainContact H/T tires on our daily driven Honda Ridgeline, has also been heavily involved in the rollout of the program, training crews up and down the East Coast. “I’m usually working with the techs, getting them up to speed on our standards,” Medina tells us. “It’s been exciting seeing this program take off in so many parts of the country. It’s been very well received everywhere I’ve been.”
Medina says the customers have overwhelmingly positive reactions to the service. “Customers are always happy to see us instead of grumpy they have to be at a tire store. It’s always better to be somewhere you’re happy.”
We agree, Pete.
Medina emerged from his well-equipped van dual-wielding floor jacks and had our Ridgeline chocked and in the air in no time. Service is performed in the van with a set of top-of-the-line Hunter mounting and balancing machines, and our Ridgeline was back on the ground with its new rubber inside of 90 minutes. And that time included lots of interruptions from our photo and video crew.
Still, aside from not constantly pointing a camera at the tech and telling them to internalize their motivation for removing that lug nut, Medina suggested a few best practices to make your Mobile Install go smoothly: “Obviously, we need room for the service vehicle, ideally close to the car, but we’re willing to walk a bit, too.
“We need 6 feet around the service vehicle and 6 feet around the car being serviced,” he continues, “and the car needs to be on paved ground, level enough to safely lift the car.”
If your driveway has a couple degrees of slope, you’re probably fine. If you live on the side of a hill, maybe schedule the meet for somewhere else. Aside from that, you should be in good shape, as the service van is fully self-sufficient and needs no outboard power or air supply.
Prices vary geographically, but our informal survey shows that they line up quite well with the brick-and-mortar stores. You can check prices and coverage at tirerack.com/mobileinstall.
Overall, we’re struggling to find any cons to offset the pros of this service. Between the convenience, reasonable price and backing from one of the most trusted brands in the world of wheels and tires, there’s a lot to like here.
Comments
From a business standpoint (note, not a customer standpoint) I have two concerns, the first being, where is the customer getting their alignment done. The second being that a large amount of Tire Rack's business is wholesale, and now you're in direct competition with your wholesale customers, and regardless of whether you're providing the same service as them better and or at a more attractive price point then they are, it complicates things.
As a consumer, would I utilize the service, absolutely. But do I think that it potentially muddies the water for them, again, absolutely.
I just ordered a set of tires from Tire Rack yesterday, and saw the mobile installation as an option, but it was significantly more expensive than having them installed at one of the usual tire places I use. For some people it might be worth the convenience, but it wasn't for me.
I have used this service several times in the past couple of years and continue to reccomend it to just about everybody due to the convenience factor. My time is worth more than the small cost increase and my local provider has always treated my property with great care and respect.
It truly is a no lose proposition. Typically I am around to hand out a cold drink and chat while I tinker with something else car related and they do the heavy lifting. If I am busy elsewhere a two minute conversation handles the details and they get the job done seamlessly and professionally so that I can attend to more pressing matters. I will never waste my time in some big chain tire shop with an overbooked schedule again.
Just for kicks, I just compared tire mounting prices for my old Atlanta ZIP code. I could pay more to have a brick-and-mortar shop mount the tires vs. Tire Rack Mobile Install.
SV reX
MegaDork
4/12/22 12:43 p.m.
Captdownshift (Forum Supporter) said:
From a business standpoint (note, not a customer standpoint) I have two concerns, the first being, where is the customer getting their alignment done. The second being that a large amount of Tire Rack's business is wholesale, and now you're in direct competition with your wholesale customers, and regardless of whether you're providing the same service as them better and or at a more attractive price point then they are, it complicates things.
As a consumer, would I utilize the service, absolutely. But do I think that it potentially muddies the water for them, again, absolutely.
I'm assuming that their "heavily vetted partners" are in fact their wholesale customers. The only thing this should do is increase sales for both Tire Rack and their wholesale customers.
Good job, TR!
Damn, I almost did this for the cheapo tires I just bought on a Tire Rack as chassis rollers for a project. TR wanted $25/tire to come to my house (in downtown Atlanta) and mount/balance/dispose old tires. I thought no way, never heard of this, probably some strings attached, I better just take these to the Sketchy Used Tire Shack And Cell Phone Repair Emporium where I can surely get a deal. After lots of haggling, arguing in multiple languages, and a few nasty scratches on one rim, I paid $45 for the pair and picked up a nail in their trash-littered gravel lot. I should have just let Tire Rack go the extra mile for me. Next time...
Herest the real question, will they be offering mobile install at the paddock of the challenge? Then I could drive down from Maryland on my aftermarket wheels, have fresh 200tw rubber thrown into my stock wheels to run for the weekend and then swap the wheels back over after concourse for the drive back north.
I utilized this for the first time getting some RS4s installed for the RX7 late last year. IIRC, the install price was within $20 of the cheapest local brick and mortar option. Considering the local option would've required me to either drive the car to them and trust it to their care or lug a set of four wheels+tires to them I gladly paid TR the extra $20. I had all four wheels off the car ready for the tech before he arrived, for which he was very appreciative. We even had a nice little chat for the 30 minutes he was working. This is definitely a service I'll be using in the future.
Next they'll have a service that changes your tires as you travel.
SV reX
MegaDork
4/12/22 2:43 p.m.
In reply to Datsun310Guy :
That's insane
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Photography by Chris Tropea
