Normally, a carmaker wouldn’t want to describe its cars as “cheap and ugly,” but that apparently what the marketing team at Subaru decided upon when introducing the 360 to the United States.
Unfortunately, the odd advertising campaign was the least of the 360’s worries, as poor crash test results led to a plummet in sales before it was replaced by the R-2.
Apparently we've been pronouncing Subaru wrong for decades.
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