Grassroots Motorsports reached 10 million people with a team of 12

J.A.
By J.A. Ackley
Jan 6, 2023 | Grassroots Motorsports

Which motorsports outlet touched more than 10 million people just last year? The answer: Grassroots Motorsports. And that’s only the beginning of the story.

Since launching as Auto-X in 1984, the independently published Grassroots Motorsports continues to grow its readership four decades later–and that goes beyond its print magazine, with a circulation of 57,200.

GrassrootsMotorsports.com drew more than 3.5 million users, who on average spent nearly 5 minutes per session. Overall, we had nearly 15 million page views in 2022.

On YouTube, our videos received 673,000-plus views and people watched close to 50,000 hours of Grassroots Motorsports content.

On social media, Grassroots Motorsports delivers tailored content for Instagram, Twitter and Facebook. Our content, which consists of some of the funniest motorsports memes on the web, reached 7.2 million people on Facebook. To put that number in perspective, it’s roughly the population of the Houston metro area.

Thank you to those who have viewed our content–in print, online and on social media. We may reach millions, but we’re a team of just a dozen. Grassroots Motorsports is and always will be fiercely independent and family-owned. We thoroughly enjoy telling the stories behind the sport we all love, and we have much more in store for the new year.

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Comments
STM317
STM317 PowerDork
1/6/23 8:31 a.m.

Thanks to all for keeping it going (and growing)!

Colin Wood
Colin Wood Associate Editor
1/6/23 8:54 a.m.

In reply to STM317 :

You are very welcome. We'll keep the lights on as long as you want to keep reading.

And, I'll admit, it was difficult to visualize our reach until J.A. pointed out that the number of people we reached was akin to the population of the Houston metro area.

madmrak351
madmrak351 Reader
1/6/23 9:03 a.m.

You all do an excellent job! I would estimate 75 or more percent of my screen time is with GRM. Well done! Also being an old fart I love the print product too!

J.A. Ackley
J.A. Ackley Senior Editor
1/6/23 9:09 a.m.

In reply to Colin Wood :

Clarification - Houston is just our Facebook reach. Put that together with our website presence, and it's more than the Chicago metro area.

Thank you everyone for enjoying what we do. We got plenty more coming. smiley

JG Pasterjak
JG Pasterjak Production/Art Director
1/6/23 9:20 a.m.
J.A. Ackley said:

In reply to Colin Wood :

Clarification - Houston is just our Facebook reach. Put that together with our website presence, and it's more than the Chicago metro area.

Thank you everyone for enjoying what we do. We got plenty more coming. smiley

I'm excited we're reaching so  many people, but sad that all of our reach has been eliminated from the playoffs weeks ago.

z31maniac
z31maniac MegaDork
1/6/23 10:39 a.m.

If I visit the site 10,000 times in a year, does it show as 10,000 visitors? 

Colin Wood
Colin Wood Associate Editor
1/6/23 10:58 a.m.

In reply to z31maniac :

I think you might have to try...for science. wink

Tom Suddard
Tom Suddard GRM+ Memberand Director of Marketing & Digital Assets
1/6/23 11:20 a.m.

In reply to z31maniac :

No, that would be one visitor. 

AngryCorvair (Forum Supporter)
AngryCorvair (Forum Supporter) GRM+ Memberand MegaDork
1/6/23 11:57 a.m.
J.A. Ackley said:

Which motorsports outlet touched more than 10 million people just last year? The answer: Grassroots Motorsports. And that’s only the beginning of the story.

that's almost as touchy as Weinstein.

z31maniac
z31maniac MegaDork
1/8/23 8:37 p.m.
Tom Suddard said:

In reply to z31maniac :

No, that would be one visitor. 

That's pretty impressive!

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