By Colin Wood
Aug 24, 2020
In 1959, Radio Luxemburg set out a challenge that anyone who could deliver three tons of ice from the Arctic Circle to the Equator—a journey of roughly 6200 miles, depending on the route—would receive a reward of nearly $5.3 million. If that wasn't tricky enough, there was also one important stipulation: no refrigeration was allowed.
Sure enough, a Norwegian company that produced insulation products rose up to the challenge. After hearing that someone was going to take up its quest, however, Radio Luxembourg quickly retracted its proposition. In response, the insulation company turned the contest into a publicity stunt, using the giant ice block to preserve medicine destined for an African hospital.
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