The Eclipse name plate is back! But Mitsubishi has attached it to a CUV. Mitsubishi seems pretty excited about the return of the nameplate, however, as they note that it’s central to their biggest media spend in 11 years.
So, what is this new Eclipse? Or, rather, Eclipse Cross?
It’s another mid-sized CUV. Its big selling feature: It starts at …
Gross.
Mitsubishi just needs to die off
AC, cruise control, and power locks are still considered non-standard features huh?
David S. Wallens said:
Big question for the rest of the class: Tell us about your ideal reincarnated Eclipse?
Restyle the Mirage G4 to a two door coupe, replace the three cylinder with the Outlander's 4J12 four cylinder, boost it to the moon, and back it with a manual transmission and AWD system.
yupididit said:AC, cruise control, and power locks are still considered non-standard features huh?
As well as calling airbags and rearview camera out as a "feature," seeing as they are federally-mandated for pretty much all cars at this point.
This vehicle standing alone is pretty lame. Nothing special about it, and it is far and away the ugliest of the CUVs out right now. The proportions are downright weird in that rear-quarter view.
Then using the Eclipse name...that is well beyond lame.
Hey, maybe they'll rename their midsize SUV the Lancer Evolution next. i hear that name is available.
Mitsubishi really needs to get it's E36 M3 together or they'll end up like Suzuki, leaving the US market entirely.
Ideal? PHEV Evo11 using a 918-esc hybrid system utilizing a motor in each wheel.
I had some mitsubishi thing for a rental car recently. It worked. Totally forgetable, but did start every time we asked it to....
I was excited...and then I wasn’t.
I still miss the Evo.
I think this thing is just fine, even if not top of class.
Almost twenty years on, Mitsus biggest mistake is still the 0% down 0% interest 0% resale value 100% repo deal they did in the early 00's. I feel like a lot of people since then have attributed all sorts of things they don't like to mitsubishi's 'general badness' when I think the majority of the blame goes to the finance arm. I think their design, whenever it has occasion to be shown in these rare new products or redesigns, is decent. Their technical chops are fine, too. I trust the mechanicals of a new Mitsubishi more than I do a new Chevy. I'm still hopeful that their efforts towards car enthusiasts will broaden again, but in the meantime I'm not going to go around saying Mitsubishis aren't good cars just because they don't currently sell anything that I personally get excited about.
Vigo said:I think this thing is just fine, even if not top of class.
Almost twenty years on, Mitsus biggest mistake is still the 0% down 0% interest 0% resale value 100% repo deal they did in the early 00's. I feel like a lot of people since then have attributed all sorts of things they don't like to mitsubishi's 'general badness' when I think the majority of the blame goes to the finance arm. I think their design, whenever it has occasion to be shown in these rare new products or redesigns, is decent. Their technical chops are fine, too. I trust the mechanicals of a new Mitsubishi more than I do a new Chevy. I'm still hopeful that their efforts towards car enthusiasts will broaden again, but in the meantime I'm not going to go around saying Mitsubishis aren't good cars just because they don't currently sell anything that I personally get excited about.
Agreed. People can say what they want about Mitsubishi but when comparing them to the competition in the CUV world, my wife and I feel the Outlander is a solid choice and might be what we end up buying soon. The PHEV is pretty awesome, and I don't think any other option exist in that segment right now Of course you can probably buy a similar type vehicle in a much more expensive luxury brand but not in the world of regular people.
I have a general feeling (that’s most likely fueled by personal biases) that the Mitsubishi name is ready and able to make a comeback.
I also think if they made a real BMW X5 fighter, brought the Evo back, had a few solid fwd options... you know, looked at the current US car sales and got in the game, their future could be bright.
The0retical said:Mitsubishi really needs to get it's E36 M3 together or they'll end up like Suzuki, leaving the US market entirely.
I mean, Mitsubishi sales have been growing steadily since they hit rock bottom in 2009 (53,986) with a slight warble in 2012, and have more than doubled since then (118,074 in 2018). In the past two years, Mitsubishis seem to have taken over my hometown. A few years ago, I saw maybe one or 2 Mitsubishis on a daily basis. Now, every trip I make into twon, it seems like very 2nd or 3rd vehicle is a Mitsubishi Mirage or Outlander
NickD said:The0retical said:Mitsubishi really needs to get it's E36 M3 together or they'll end up like Suzuki, leaving the US market entirely.
I mean, Mitsubishi sales have been growing steadily since they hit rock bottom in 2009 (53,986) with a slight warble in 2012, and have more than doubled since then (118,074 in 2018). In the past two years, Mitsubishis seem to have taken over my hometown. A few years ago, I saw maybe one or 2 Mitsubishis on a daily basis. Now, every trip I make into twon, it seems like very 2nd or 3rd vehicle is a Mitsubishi Mirage or Outlander
The problem is, prior to and during the recession, Mitsubishi engaged in some questionable finance schemes and let it's platforms languish. That had the effect sticking the company with the 90's to 00's Korean car stigma and caused them to lapse into that area of "oh yea I forgot they exist." Mitsubishi never really had a ton of market share here in the US but it got pretty bad for a while.
It's good they're growing but Nissan did that volume in December and Mazda did 3x that number in 2018. A forgettable CUV isn't going to change that. Hopefully they have something like the Lincoln Aviator or Hyundai Palisade in the works to generate some excitement by the 95% of the population that isn't us. I'll stay away from the topic of the nameplate.
Anybody else notice that since the early 90’s, Nissan and Mitsubishi have basically swapped positions in the marketplace with Hyundai and Kia?
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