Ok for my Organizational Comm class we need to write a 4 page paper on a organizational comm in history, current day, or everday life. Some example my professor gave me were The failure of the clean up committee for the Exxon Valdez, word of mouth marketing for g-mail, ect.
The first thing that came to my mind for this topic was Audi's takeover of Lambo and how they completely changed the way they do things at Lambo. I could write four pages about this but I'm having a hard time finding sources about this. I have one good one from 0-60 mag which is great, but I need 5 sources. I've got one from the BBC as well, but that still leaves me a few short.
I'm not asking you to go out and find one for me, but if anyone knows of any sources on this subject please let me know!
My backup plan is to write about the failures of the Beijing olympic committee compared to the ones from Greece.
