Here's the pricing:
Dodge Dart SE $15,995 Dodge Dart SXT $17,995 Dodge Dart Rallye $18,995 Dodge Dart Limited $19,995 Dodge Dart R/T $22,495 (available Q3 2012)
From a stripper with no A/C to a decked out Luxo model, I don't see that this pricing is that irrational. People seem to be making a big deal out of it, but I don't see why. Some are complaining that it's not enough horsepower for the price, others are complaining they could get a V6 Mustang for the same price, even though it's not even the same class of car.
The SE/SXT get a 2.0L with 160 hp, the Rallye/Limited are available with a 1.4L Turbo that has 160 hp, but with 184 ft-lbs of torque. The top of the the line R/T gets a 2.4L with 184 hp. Every model is available with a 6-speed manual.
Also, this is what you get standard:
SE: 10 airbags, a seats clad in "denim" cloth, power windows, LED taillights, a CD player with MP3 hookup and projector headlights.
SXT: 17-inch alloys, power door locks, keyless entry, split rear seat, a security system and upgraded sound system. Options: navigation, backup camera, sunroof and a 506-watt sound system.
Rallye: Same as SXT with sportier body trim and more interior colors.
Limited: Seven-inch reconfigurable instrument cluster display, fog lamps, active grille shutters and premium accent stitching. Options: Leather Seating
R/T: Same as Limited with18-inch alloys, sport suspension, more aggressive front fascia, dual exhaust, unique seat leather and a heated steering wheel.
I feel that it's very comparable to the other cars in its class. I know there are going to be haters, but what can you do?