Very excited to see the official announcement regarding new ownership and management at the Florida International rally & motorsport park in Keystone Heights, FL. I've been out to the track before and am hopeful that the new ownership will make the investments needed to bring the road course up to par. North Florida has no real road course to speak of, meaning we have to head either to Roebling Road in Savannah (4 hours) or Sebring (3 hours) for events. Having a road course less than 1 hour away would be awesome! They have a kart track too. I may have to break down and buy another track car (and maybe a kart too!).
Press release:
The Florida International Rally & Motorsport Park (The FIRM), Starke, FL Largest Multifunction Motorsports Park & Rally And Performance Driving School in Florida Acquired by Florida Firm
Starke, FL—(August 7, 2012) Ivor Wigham’s European Rally School and Motorsport Park (ERS), located in North Central Florida, a 430 acre full-service motorsports and special events facility and home to one of the top performance rally training schools in North America, has been acquired by investment firm The Strategic Group of Gainesville, Florida. Terms of the deal were not disclosed.
For nearly 15 years, ERS has provided high-performance driver training and motorsport training, test facilities, and more for motorsport enthusiasts, professional drivers and teams, Hollywood stunt drivers, US-Military Special Forces units and major automotive and aftermarket equipment manufacturers.
“We are excited about taking the motorsport park, school and facility to the next level, and have already embarked on several improvements including track modifications, private garages and an updated rally school fleet.” said Robert Bunn, general counsel of The Strategic Group (TSG). “We have big plans for the facility and are committed to building the most diverse and exciting motorsports and special events facility in Florida.” Bunn and The Strategic Group investment team identified the benefit that capital infusion and outside management could bring to the park, and after years of on-and-off discussions with Ivor Wigham, the former owner, earlier this year a deal was made.
According to Bunn, the school and the facility has been renamed as The Florida International Rally and Motorsport Park. A brand makeover is underway and the facility will be known as “The FIRM.” Facilities and services offered include the RallyPro Performance Driving School, an exotic car experience, the International Security Academy and a full-service special events facility for private and corporate functions. The FIRM also offers open-to-the-public track days for automotive and motorcycle enthusiasts every month.
“I am happy to hand over the reigns of the school and the facility we’ve built over the last fifteen years to the great team at The Strategic Group,” said Wigham. The TSG transition team includes Kurt Spitzner a well-known rally and motorsports industry professional and who was largely responsible for developing wider public recognition of the sport of rally in the United States while serving as Director of the SCCA Pro Rally championship—now Rally America. “The FIRM is a first-class motorsport facility and the new owners and management team are committed to continued expansion and improvements to the facility and the school,” explained Wigham, who will move on to pursue other interests.