We almost always tend to evaluate financial decisions from only one side of the equation. Democrats like to look at the revenue side, Republicans looks at the expense side.
When it comes to Hybrids, we only look at the expense side. We look at the initial purchase price, the operational cost, the repair cost, the long term replacement cost, the environmental impact cost.
There is also an income side to them.
Like it or not, my customers don't give a darn if I an happy driving an '87 Cutlass or '84 CRX. They think I am a nut job, and hesitate to do business with me.
When I started using a Mac, people noticed. A LOT of people noticed.
Though I do not like it, the word "Hybrid" translates to an enormous number of consumers as "responsible", "modern", "cool", "environmentally conscious", and "quality". Companies that utilize large numbers of hybrids and posture themselves as environmentally responsible are perceived as good companies that evoke a sense of quality.
The GRM crowd is a ridiculously small percentage of the population. If I want the vehicle I drive to impress my customers, I can choose between the 70% of the population who will be impressed with me driving a Prius, or the 0.02% who will like my 1987 VW Veggie burner.
There are times when this will impact people's buying decisions, and equate to a revenue producing side of the decision.
It is very possible that my next vehicle will be a fairly large, luxurious hybrid, even if I think they are stupid.