When it's a regular ol' Mazda lamp!
Last week we visited the Winchester Mystery House in San Jose (which is hands-down one of my favorite tourist attraction/historical artifact/monument to home improvement project gone awry on the face of the earth), and this little bauble caught my eye.
Turns out GE got the trademark in 1909, and Westinghouse still holds the trademark today when used in terms of lighting, while the Miata folks hold the mark in the automotive space. A Mazda lamp is a tungsten filament bulb, which was the higherst performing filament material of the time, so they had to give it a super rad name. "Mazda" in this context refers to Ahuru Mazda, the universal god of Zoroastrianism, whose name means "light of wisdom."
His historic appearance is pretty metal, and ironically looks a lot like the "Toyota Bird" that appears on the hood badge of AW11 MR2s for some reason that no one has ever explained to me in a satisfactory fashion.
He was also on The Simpsons