One quote taken out of context is no reason to disparage Matt.
His One Take series is one of the coolest things for our community ever. Everything from brand new OEM stuff to unfinished garage builds tested by the same guy with honest feedback. His Mustang and old Corvette are built in much the way that "one of us" might build them because HE IS ONE OF US!
Sure, he may not like turning wrenches and that definitely does change some things. However, if you take what he says in context, there is a great deal of wisdom to be gotten. Matt sums it up best himself:
Matt Farah said:
Is there a point to all this? Yes, actually: Manage your expectations. If you want to drive the car, buy it, don’t build it. Also: shop objectively, not emotionally. Manufacturers spend lots of time and development dollars making wonderful sports cars you can enjoy right out of the box, for years and years, without any extra work required. And if you must do a build, the rule is double/triple: Double the amount of money you think you’ll spend, and triple the amount of time you think it will take.
In life as in building cars, managing expectations is the difference between a dream and a dream turning into a nightmare (worse than a straight up nightmare, I think).
Many of us WANT projects. If that is part of your expectations, then anything less than a project won't do. That said, for those of us that aren't R&D engineers, we know there are tradeoffs. We know this and Matt knows this.
The thing that Matt likely knows better than any of us is the point at which tradeoffs are made at the expense of the whole package. He likes big power and stiff suspension, but in the context of street cars it's very possible to ruin an experience getting a number you want.
The BMW example is an especially poignant one. There have been lots of examples over the years, but one easy example is MotoIQ's "poor man's M3." The project has progressed to the point that they're no longer even calling it that and they're swapping in an S52 and at the end of the day they have a "really expensive 323i."
The trouble with their 323i project is not anything about the car, but the aspirations for the car. Not only did they not "exceed the performance of the coveted M3," they now have a car that isn't really suited for driving on the street or legal for class competition.
If you are content to say "I like this car, but I want to improve a certain part of it" you are much more likely to end up happy and spend a reasonable amount of money. Another option is to say, "I know I have these goals, is there a way to meet them within my budget (whether time, money, skills or patience)?" It might be that the answer is "no." Adjusting your expectations to that reality is the difference between happiness and disappointment.
Moving beyond Matt Farah fanboyism and into personal experience...
My first car was an old Florida Highway Patrol P71. I knew the car needed a paint job. Rather than put a good enough paint job on a good enough car, I decided to do a show quality job. I mostly succeeded. And then I put two big dents in it with my tow dolly on the way home. Once I realized I was never going to keep a black street car looking perfect I was much happier.
I'm sure we've all spent too much time on particular areas of one car or another over the years. That said, by doing the work myself when I had the time available I didn't really lose anything and I learned some valuable skills and lessons.