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aircooled
aircooled MegaDork
2/3/17 11:29 a.m.

The Patriots: The New York Yankees of football.

Of course, the Yankees have been pouring ridiculous amounts of money into the team for many years, but have pretty much sucked for that last few (which I think is great). The Patriots at least seem to actually know how to do something more then sign checks.

P.S. the Redsocks bought and paid for their championship (a trend started by the Marlins).

Robbie
Robbie GRM+ Memberand UltraDork
2/3/17 1:39 p.m.
Tom_Spangler wrote:
alfadriver wrote: Go Blue.
Hell yeah. Like it or not, Brady is the GOAT.

Idk about that. Remove the most pitiful p.manning to ever play in the NFL and broncos go from super bowl to missed the playoffs.

Remove a young p.manning from the colts and they go from best record in NFL to worst record in NFL in one season.

Remove Tom Brady from the pats and they keep right on winning.

alfadriver
alfadriver MegaDork
2/5/17 7:25 p.m.

Say what you want about the Super Bowl, but I can't really fathom seeing an actual Alfa Romeo ad on TV, let alone them sponsoring the half time!

Wow.

Wall-e
Wall-e GRM+ Memberand MegaDork
2/5/17 7:29 p.m.

The Patriots look a bit flat.

RealMiniParker
RealMiniParker UberDork
2/5/17 7:30 p.m.

In reply to Wall-e:

I see what you did there.

Nick (Bo) Comstock
Nick (Bo) Comstock UltimaDork
2/5/17 7:34 p.m.

Great success in the first half. Keep it rolling.

captdownshift
captdownshift GRM+ Memberand PowerDork
2/5/17 7:48 p.m.

In reply to alfadriver:

Not a brilliant financial move by FCA.

alfadriver
alfadriver MegaDork
2/5/17 7:58 p.m.

In reply to captdownshift:

Probably. But it was nice to see some nice alfas on tv.

chandlerGTi
chandlerGTi UberDork
2/5/17 9:30 p.m.

Those Alfa commercials are great, oh and wow for The Pats comeback.

Nick (Bo) Comstock
Nick (Bo) Comstock UltimaDork
2/5/17 9:33 p.m.

Gut wrenching.

alfadriver
alfadriver MegaDork
2/5/17 9:36 p.m.

Holy cow, what an ending.

spitfirebill
spitfirebill UltimaDork
2/5/17 9:36 p.m.

I can't wait to see Goodell hand him the trophy.

Ian F
Ian F MegaDork
2/5/17 10:12 p.m.
captdownshift wrote: In reply to alfadriver: Not a brilliant financial move by FCA.

How so? If you are trying to get the word out that you are returning to the US market for (essentially) the first time in a couple of decades, what better way than to put yourself in what is generally the most watched TV program in the US?

Wow, what an amazing game.

Gary
Gary Dork
2/5/17 10:16 p.m.

Indeed, what an amazing game. One for the ages.

captdownshift
captdownshift GRM+ Memberand PowerDork
2/6/17 6:20 a.m.

In reply to Ian F:

When you don't have the funds available to develop a new sub compact car, even using existing parts bin stuff I'm house, for one of your key brands (dodge) you shouldn't be advertising a niche product at that rate.

Amongst auto enthusiasts I've heard rave reviews for the alfa ad. Amongst non auto enthusiasts I've heard, wtf was that? And calls to question that it's not substantially less than a BMW or Audi. Amongst non auto enthusiasts, of the auto manufacturers audi won the night. FCA has been heavily advertising Alfa throughout the NFL playoffs, when the target market suggest that advertising Ram would be a better fit and purchase MLS and premier league advertising time for Alfa, or during F1 broadcast, PGA, Tennis or cycling. It wasn't a good use of media purchasing for any company with such a niche product, let alone one hermeraging money. Now if they had been pushing a crossover that gets 40mpg that nobody was previously aware of, advertise away on that platform.

alfadriver
alfadriver MegaDork
2/6/17 6:34 a.m.
Ian F wrote:
captdownshift wrote: In reply to alfadriver: Not a brilliant financial move by FCA.
How so? If you are trying to get the word out that you are returning to the US market for (essentially) the first time in a couple of decades, what better way than to put yourself in what is generally the most watched TV program in the US? Wow, what an amazing game.

I'm not so sure that the market is large enough for them to justify that kind of payout.

Maybe in a few years, when Alfa has sold more than 10,000 cars in a given year in the US- but that hasn't happened, ever.

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