In reply to Enyar:
I understand. The industry is a mess. But the bottom line is the old methods for insuring quality are still the best.
I have been doing construction for over 30 years and NO ONE has EVER asked me for references. NO ONE has EVER checked my insurance coverages, gotten an insurance certificate, checked for my business license, or verified my Contractor's License.
NO ONE has EVER asked me to get permits, or checked with the building department, or inspector.
Not a SINGLE person has EVER visited a completed job, or a work in progress.
People have asked me for a quote, but only to identify the cheapest price- I will not be considered if I am not lowest (they fail to recognize many contractors know how to play this game, and the consumer looses). Less than 5% of customers pay the money to a design professional to have a decent bid package for contractors to actully be able to have consistent information to bid on.
Every single article I have ever read about finding a good contractor has made the recommendations, and no one does ANY of it. I have books that were written in the 1800's that say the exact same thing about how to find a good contractor.
The only thing of value is a referral from a friend. But those friends have virtually no understanding of what quality is, so those referrals turn into a popularity contest, not a recognition of quality workmanship.
With all due respect, consumers are lazy and cheap, and they have created a market for poor workmanship. If they can't find the info on a website, they won't even try (and websites with referrals and prices are packed full of lies- another thread).
I am one of those contractors who does things right. This may sound ridiculous, but if I had it to do again, i wouldn't. I would choose to know much less about my craft, be friends with many more people, and care much less about the quality of the work I offered. I would be much wealthier, have much less stress, and have worked much less to accomplish it.
Consumers talk about quality, but as a general rule do not follow through and put their money where their mouth is. I'll bet I am asked 500 times per year "How much do you charge per square foot?", and the ONLY jobs I've EVER gotten from those conversations are the ones in which I lie and tell a number much lower than what it will take.
It's a berkeleyed up industry, but it is entirely driven by the consumers. Sad but true.