Pay per click

We are planning to build an E-Commerce site to hopefully bring in more business. Since we have quite a few business owners/ managers here, I thought some of you might have some knowledge on PPC. My main supplier told me that her top ten clients all use Google Ad Words. When I checked those sites, I found their pricing for my products was much higher than my regular prices, so an opportunity seems to be there. Any advice or feedback? Thanks, Chuck

Canoe?

In reply to Brian :

Yes, canoe.  I reported in the "report canoes here" thread a few minutes ago.

Canoe deleted. Thanks guys!

I had to look at the dates, because I was confused why someone was calling cwh a canoe. Apparently, no one had an answer for him, all those years ago. 

In reply to RealMiniParker :

Wow I was getting ready to launch into my experience with AdWords... Then saw the second comment and was confused.

Pay per click. Seems somewhat ironic considering the death of net nutrality.

Pay per click is the best way to promote {canoeing}

Zombie canoe again. Probably time to lock it.

In reply to slefain :

I'll agree.