I endure the jabs I get from time to time about driving a Forester with a smile. The article below states that Subaru really did their homework with the ad campaigns and kind of broke new ground with their work.
http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
FABULOUS!
Lots of different people drive Foresters, stereotype no matter.
But I have never seen a Baja that was not being driven by a gay man within 50 miles of a beach.
That was really interesting.
Also, I had one of these when I was in high school. It was an absolute piece of garbage.
Interesting read. The "gay vague" adds worked. They went right over my head.
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