I confess, I really don't look at the details of the calendars you send in the magazines. I like the pictures, and I try to keep track with what day I'm ~on~, but not much more than that.
I subscribe to both magazines, and each year one calendar goes to each of my boys.
Today my 9 year-old boldly announced that the 23rd was Festivus.
Festivus? Where who told you about that? Where did you learn that? (We don't have cable, satellite, Netflix, or even watch the one channel we get off antenna).
Turns out it's right there in the calendar. Well played, GRM, well played :)