In reply to GameboyRMH :
I can understand inflation causing gross numerical profits to increase, but why should inflation cause profit *margins* to increase, especially by such a disproportionate ratio to inflation? If they raise their prices just to keep up with inflation then the profit margins should remain roughly the same, even while profits increase. I could also understand a slight beyond-inflation profit margin increase leading and causing inflation, but 50~300% profit margin increases, even from low levels, seems highly excessive. That leads back to a greed scenario of taking extra money because they can rather than raising prices just to keep up with costs increased through inflation.
There are a number of reasons for higher profit margin percentage increases. As previously mentioned, your 300% example is directly a result of choosing the lowest vs. highest years. Sure there are other factors, but- why bother? It's obviously an outlier, why are we spending so much effort to paint the outlier as the norm? You need to increase your sample size and broaden your timeline to get real useable data. Unfortunately, that is simply not the goal of the articles that cater to you. So either you are interested in learning the truth, or you can keep drinking from the tainted well.
On margin percentages. While a useful tool, I much prefer to look at net margin dollars, not percentage. Yes, the higher the margin percentage, the higher the net margin dollars for a given amount of sales. But it's dollars that pay the bills, not percentages. Ideally you want to maximize percentage to the point where you don't compromise on dollars. Assuming you have the capacity to produce that much. When you don't, percentage need to go up. We had, and still have, tremendous shortages and supply chain disruptions. Demand outstripped supply. Manufactures could not produce enough, so they had to raise margin on what they could sell, to chase that net margin dollar number. That is not even counting the increased costs of production, which is also factored in and gets passed along.
As to my point of cherry picking individual companies instead of looking at industry averages. Companies A, B, and C make competing widgets that require computer chips. There is a shortage of chips, driving up their value and the value of products requiring those chips. Those companies are "the market" for that widget. Companies A and B used just in time manufacturing, and didn't have a lot of chips in stock. They could not keep up with production, and had to raise margins to make up for the loss of sales volume. The chips they could get were also more expensive. Company C had a large stash of chips in their inventory. Since their competitors raised their prices, the market value for widgets rose. So they can sell their same widgets at higher prices. Plus they bought their chips when they were much cheaper, so their margin is even higher. So why not just keep their prices the same and crush their competition? For one, they can't just celebrate that they have cheap chips in stock and pretend that nothing has changed. They have to order more chips- at higher cost- to replace the ones they sold in widgets. They have to sell based on their replacement cost. Their supply is not infinite, they will eventually be in the same position as their competitors. But they will get a nice bump in their margin for that year. Then the other side of the hump comes. They don't know when, but eventually things will normalize. And they will be sitting on a pile of expensive chips that they bought when prices were inflated. The market will drop back down, as supply has returned to normal and the replacement costs have dropped. Margin that year will take a hit. You need to see this whole picture before passing judgement based on percentages.