Here list some the reason why we choose email marketing software: - To target specific audiences. - Promote your business/products/services to your subscribers. - Improve site traffic and sales.- Close relation with existing customers. - Advertise new product announcements. Nowadays the importance of building a list is growing more and more. This is why we constantly keep looking for a professional email marketing software. Glad to introduce my favorite email marketing software - iKode newsletter software that I have been using for a long time and never been unsatisfied with.