GMC to Revive Hummer Name With Electric Truck

Colin
By Colin Wood
Jan 30, 2020 | GMC, Hummer EV

Hummer is coming back!

Well, sort of.

GMC has announced that they plan to revive the Hummer nameplate in order to launch their first electric pickup: the GMC HUMMER EV. Not much has been released besides a teaser shot, a 30-second Super Bowl ad, and a website, but GMC is making some bold performance claims for their new electric pickup:

  • 1000 horsepower
  • 11,500 lb.-ft. of torque
  • 0 to 60 mph in 3 seconds

The GMC HUMMER EV will be officially revealed on May 2 of this year.

Is the electric pickup truck the hot item of 2020? Is this what we’ll all use to tow our Miatas? Read the full press release below:

 

DETROITGMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:

1,000 horsepower
11,500 lb-ft of torque
0 to 60 mph in 3 seconds

GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

More information is available at www.gmc.com/hummerev.

1Based on General Motors estimates.
2The GMC HUMMER EV will be built in Michigan at GM’s Detroit Hamtramck Assembly with globally sourced parts.

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Comments
spandak
spandak Reader
1/30/20 12:58 p.m.

That's a big fast missle. 
Hide yo kids. 
Based on who bought those around here this is dangerous news. 

Raze
Raze UltraDork
1/30/20 1:05 p.m.

...but can I track it?

I'll take my racecruck in red...so it will hide the carnage...

I can't stop laughing...this is awesome...the times we live in!!!laugh

NickD
NickD PowerDork
1/30/20 1:07 p.m.

Oh god no. Please. Stop. Can't wait to have to work on these abortions. The H2s and H3s were big enough piles of E36 M3.

dculberson
dculberson MegaDork
1/30/20 1:09 p.m.

More forced EVs! My freedoms! Noooo!

Sounds amazing. I love that the "hippie left" vehicle has now become so amazingly powerful. I can't wait to see the road tests of this versus a Cybertruck versus a Rivian. As Raze said, the times we live in!!!

David S. Wallens
David S. Wallens Editorial Director
1/30/20 1:17 p.m.

Ford sells about 900,000 F-150s a year. I'm sure GM sells nearly that many trucks as well. If you could grab just a tenth of that figure, that's still a lot of units. 

fasted58
fasted58 MegaDork
1/30/20 1:17 p.m.

Awesome news, pretty impressive numbers there but range and price will be the deciding factor. Grille looks good, hope the rest of the truck doesn't look like a design from a sci-fi nerd... IOW, keep it with more traditional truck styling. Glad to see it is a GMC sub-brand and not Chevy (read Camaro-ish styled). 

Former GM plant Lordstown is in the hiring process for battery production. Interesting times we live in.

GM can nail this. This may well be the test bed for Mary's "all electric future". I'm still somewhat apprehensive about that. 

TopNoodles
TopNoodles Reader
1/30/20 1:23 p.m.

The Hummer was always a fashion statement, this makes perfect sense. Range be damned, if it can get to the grocery store that's all that matters. GM just has to find a loophole to give it an attractive enough range figure to get it off the lot.

The question is, does this mean an electric Suburban is a possibility?

 

bluej
bluej UberDork
1/30/20 1:38 p.m.

Shoulda called it the "buzzer" or "zapper".

NickD
NickD PowerDork
1/30/20 2:01 p.m.
dculberson said:

More forced EVs! My freedoms! Noooo!

Not sure if that was aimed at me, but my comment was less on this being an EV and more on the fact that the 2000s Hummer brand cranked out some truly wretched vehicles, so I'm not excited to see the revival of this brand name. Also, not all, but an abnormal percentage of Hummer owners were some pretty strange/annoying people, at least as far as being customers, and this will likely bring them back to GM by the droves.

Rons
Rons GRM+ Memberand Reader
1/30/20 2:10 p.m.

In reply to David S. Wallens :

This is the halo ev with gaudy numbers. The rigs that really pull the technology will be standard looking Silerados and for Ford F150s. These lesser vehicles wiil start at fleet only with rubber floor mats and am/fm radios way lower power and range.This will be the favourite of various levels of government, these trucks don't need nav etc because the operator will install their own comm, gps, dispatch systems. 

If any one doubts the desire of local government I can go take a picture of the District of North Vancouver's fleet of Nissan Leafs,

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