Absolutely brilliant marketing move
Although the IONIQ 5, the first model to come out of Hyundai’s new all-electric IONIQ sub-brand, won’t be hitting the streets until sometime next year, buyers who want a taste of things to come have another option—so long as they can fit in it.
Offered as a “unique mobility experience for young customers,” the miniature version of the 45 Concept is powered by two DC motors that can get it to a top speed of a little over 4 mph. To “boost driver confidence” at those kinds of speeds, the mini 45 only has a single seat.
Hyundai assures that the mini 45, despite being made almost entirely out of wood, is equipped with the latest technology, namely the laughter-based “Emotion Adaptive Vehicle Control (EAVC) technology.”
No price has yet been revealed, but the mini 45 sure does make us wish we could be kids again.
Read the full press release below:
SEOUL, October 27, 2020 – Hyundai Motor Company today revealed the first glimpse of its smallest EV yet, with a video sketching its unique and innovative construction.This petite EV’s exterior style is based on the ‘45’ EV concept that Hyundai presented in 2019 at the International Motor Show (IAA) in Frankfurt. Hyundai’s designers adapted the signature ‘kinetic cube lamp’ design of ‘45’ along with its angular yet smooth profile to create this yet-to-be-named EV that sports a Performance Blue exterior color with orange accents.
This ‘little engine that could’ packs two DC motors that push it to the blistering top speed of 7 km/h. Only the bravest souls will take the wheel of this speedster. To boost driver confidence, Hyundai designers took inspiration from motorsports by placing just one seat in the middle of the car.
In keeping with the 45’s design heritage theme, Hyundai has built this unique passenger vehicle out of a traditional eco material – wood. This new EV does not have an officially rated driving range yet, but driver’s laughter is believed to fuel the vehicle to travel further based on its Emotion Adaptive Vehicle Control (EAVC) technology.
Further details will be revealed soon on how this one-of-a-kind EV will offer a unique mobility experience for young customers.
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Absolutely brilliant marketing move
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