Idemitsu already works with Mazda North America in “supplying all factory-fill lubricants and as the bulk oil supplier to the Genuine Mazda Premium Oil Program,” so it may not be too much of a surprise that the Japanese petroleum company is now the title sponsor for the Mazda MX-5 Cup presented by BFGoodrich Tires.
If the name Idemitsu—pronounced ee-dah-MIT-sue …
I wondered how/why these guys came out of nowhere the past few years, but they acquired the Japanese Subsidiary of Shell between 2016 and 2019.
Neat company especially since they have a whole line of products for Rotaries..
In reply to spacecadet (Forum Supporter) :
Yeah, I've only heard of them because of their rotary specific premix. Sponsoring Mazda's IMSA race car prompted a bunch of "it's a rotary?" on social media.
spacecadet (Forum Supporter) said:I wondered how/why these guys came out of nowhere the past few years, but they acquired the Japanese Subsidiary of Shell between 2016 and 2019.
Neat company especially since they have a whole line of products for Rotaries..
They've been providing Mazda with their factory/dealer oil for many years, from what I seem to recall. They just don't have much in-store presence.
They're also the main sponsor for Takaaki Nakagami in MotoGP. They're getting their name out there in motorsports.
In reply to jb229 :
Maybe some more U.S. retail presence is on the way?
David S. Wallens said:In reply to jb229 :
Maybe some more U.S. retail presence is on the way?
That was my thought, otherwise why advertise in the USA? Send them a GRM advertisers promo pack David!
In reply to NOT A TA :
We're on it!
David S. Wallens said:In reply to NOT A TA :
We're on it!
While you're at it send one to Motul also since it seems Idemitsu has taken a step from the Motul playbook by entering into the USA market using races as part of their advertising and I haven't seen Motul advertised in GRM yet although their products are quickly gaining popularity in our market.
you can buy the Idemitsu oil on amazon.. I was looking at their 5w-20 for my next Fit oil change..
You'll need to log in to post.
