J.A. Ackley
J.A. Ackley Senior Editor
11/1/24 9:45 a.m.
feature_image

Is the sporty midsize pickup truck poised for a comeback? Nissan has become the latest automaker to test the waters with its “track-ready” Frontier Tarmac. Nissan Motorsports developed special one-off truck for the SEMA Show in conjunction with Nissan Design America and three-time Formula Drift champion Chris Forsberg.

[Ford Maverick Lobo: A pickup designed to autocross and drift?]

“Twenty years …

Read the rest of the story

Colin Wood
Colin Wood Associate Editor
11/1/24 9:49 a.m.

Oh I'm diggin' the seats.

Fueled by Caffeine
Fueled by Caffeine MegaDork
11/1/24 9:54 a.m.

In reply to Colin Wood :

Back in the 1990's a friends dad had a similar seat done up as an office chair.  It was the dogs bollocks. 

TJL (Forum Supporter)
TJL (Forum Supporter) SuperDork
11/1/24 9:54 a.m.

Well, that's pretty berkin cool. 

SPG123
SPG123 HalfDork
11/1/24 10:22 a.m.

LOVE the idea. But like all things now even small trucks are IMHO wildly overpriced. Oh and they are freaking huge compared to how they used to be...

Kreb (Forum Supporter)
Kreb (Forum Supporter) GRM+ Memberand PowerDork
11/1/24 10:28 a.m.

looks pretty sexy! Off on a tangent here, but I've often thought that an automaker trying to break into this market should try doing so via the enthusiast market. Build some wildly overpowered, yet reasonably priced truck and or coupe so that any enthusiast with a pulse would long for, and which would attract a big aftermarket. Then start moving upscale, rather than wading in with yet another civic or Accord competitor.

iansane
iansane GRM+ Memberand SuperDork
11/1/24 10:45 a.m.
Colin Wood said:

Oh I'm diggin' the seats.

Those are fantastic!

CyberEric
CyberEric SuperDork
11/1/24 10:59 a.m.

Wow, Nissan making something I find interesting for a change!

spitfirebill
spitfirebill MegaDork
11/1/24 11:10 a.m.
Fueled by Caffeine said:

In reply to Colin Wood :

Back in the 1990's a friends dad had a similar seat done up as an office chair.  It was the dogs bollocks. 

Is that a good thing or a bad thing?

z31maniac
z31maniac MegaDork
11/1/24 11:11 a.m.

I love everything about that except the front wheels sticking out past the fender flares. 

For years I have wanted a "sport truck." But like the retro 510, I suspect this will not be built and if it did it would be crazy expensive. 

Coniglio Rampante
Coniglio Rampante GRM+ Memberand Reader
11/1/24 11:23 a.m.

Any idea who makes those seats? wink

 

As for the truck, there is probably a better business case to be made to do something like this in the North American market, than say a small car.  This continent LOVES trucks.  We watch them race on tarmac and off road.  We watch them crush cars, race up dirt ramps and do 360's in the air, land, and do zero-radius circles in clouds of dust in an indoor arena. 
 

They may sell every one of these that they build, and with a healthy ADM.

 

This vehicle harkens back to a time when small trucks were cheap vehicles and easy to mod.  This truck ain't that, but it is cool. 

Datsun240ZGuy
Datsun240ZGuy MegaDork
11/1/24 12:20 p.m.

Nissan,

You know what it's like to hit home runs.  

This will get you back into the game if you can get us a $40,000 truck close to this.

You're the only one building a V6 mid-size truck - with a manual you'd get that winner feeling all over again.......Do it.

dps214
dps214 SuperDork
11/1/24 1:11 p.m.
Coniglio Rampante said:

They may sell every one of these that they build, and with a healthy ADM.

It's a sema show build, not a production vehicle.

Brett_Murphy (Agent of Chaos)
Brett_Murphy (Agent of Chaos) GRM+ Memberand MegaDork
11/1/24 2:31 p.m.

This is cool.

Some of the bits (seats, supercharger, flares) ought to make it to the off-road edition, too.

J.A. Ackley
J.A. Ackley Senior Editor
11/1/24 2:40 p.m.
dps214 said:
Coniglio Rampante said:

They may sell every one of these that they build, and with a healthy ADM.

It's a sema show build, not a production vehicle.

Correct. Sorry that I wasn't clearer about that. I am noticing a trend by automakers, though, that they are toying around with the idea of a sport truck category again. Ford does have a production version available, with its Ford Maverick Lobo.

Coniglio Rampante
Coniglio Rampante GRM+ Memberand Reader
11/1/24 3:13 p.m.

Though it's a show build, I think there's a business case to make it (or a close approximation) and it would sell.  

DavyZ
DavyZ Reader
11/1/24 4:00 p.m.

I do like this truck and would be excited about buying one in the near future should this become available.  The idea is good and it would suit me just fine.  

metallitubby
metallitubby New Reader
11/1/24 4:40 p.m.
nocones
nocones GRM+ Memberand PowerDork
11/1/24 6:00 p.m.
Datsun240ZGuy said:

Nissan,

You know what it's like to hit home runs.  

This will get you back into the game if you can get us a $40,000 truck close to this.

You're the only one building a V6 mid-size truck - with a manual you'd get that winner feeling all over again.......Do it.

No manual but in my area multiple dealers are offering crew cab Frontier S for $30K, with SVs at $31-32. 

Not to bad for a 4300lb, 310hp RWD vehicle that can tow 7000lbs..

Noddaz
Noddaz GRM+ Memberand PowerDork
11/2/24 8:15 p.m.

Oh yeah Nissan.  

It will never happen.  Funny thing, on the same page of the truck under more like this is this.

 

Datsun240ZGuy
Datsun240ZGuy MegaDork
11/2/24 8:47 p.m.

In reply to metallitubby :

Just curious if Nissan is offering decent discounts on the new Z?

David S. Wallens
David S. Wallens Editorial Director
11/4/24 9:21 a.m.

The seats rock. This also has some serious Pikes Peak vibes. 

Paris Van Gorder
Paris Van Gorder Associate editor
11/4/24 9:29 a.m.

Sports trucks can always be hit or miss...this is a hit in my opinion. 

You'll need to log in to post.

Our Preferred Partners
laKPlCmy7xcBB9OxaVOuPFqBZRgp2yqKd24pElr1dcRSMHqp5aHAdrtRM8XZOjGt