Ferrari's victory against replicar maker Thomas McBurnie could turn the look-alike business on its ear.
Ferrari SpA of Modena, Italy, prevailed in a suit against McBurnie Coachcraft of San Diego, obtaining an injunction forcing McBurnie to stop building his California Daytona Spyder - a copy of Ferrari's 365 GTB/4 Spyder.
"This puts us manufacturers in a great position to go after replica makers," said Ferrari's lawyer, Thomas Kain.
Judge Rudi Brewster ruled in Ferrari's favor after a jury of five men and one woman determined that the real Daytona Spyder was "unique and distinctive."
However, McBurnie's attorney, Robert Rochelle of San Diego, said the jury found little "likelihood of confusion" between the cars because most people wouldn't recognize a real Ferrari anyway.
Rochelle maintains the design of the original Spyder has little "secondary meaning," a typical test for trademark infringement. He also said Ferrari never applied for a design patent on the Daytona, a car that has been out of production for 15 years.
Kain said although the Daytona Spyder is out of production, the design deserved protection because of its uniqueness and because the company's promotions had kept it alive.
Basically a rebodied Chevrolet Corvette, the California Daytona Spyder first became famous as actor Don Johnson's "Ferrari" on Miami Vice. McBurnie admitted to displaying his car with the Ferrari logo without the automaker's permission on at least one occasion, but Ferrari attorneys said this was not a central issue in the case.
Regardless of the label, Ferrari argued the look-alike was an illegal copy because the general public was liable to confuse it with the real thing, thus cheapening Ferrari's public image.
Original Ferrari Daytona Spyders have sold recently for more than $1 million.
Ferrari introduced the Daytona 365 GTB/4 in Europe in 1969, but built only 127 Spyder versions (69 were sold in the United States) between 1972 and 1974. It was the last front-engined, 12-cylinder Ferrari Berlinetta and was replaced in the company lineup by the midengine Berlinetta Boxer 365 GT/4 BB.
McBurnie is expected to seek a stay halting the injunction against his company, so he can continue to sell his California Daytona Spyder pending the outcome of the appeal.
The company has seven distributors that sell the California Daytona Spyder kit for $8,000, or completed cars for $39,000 and up. Earlier, McBurnie said about 80 had been sold, with another 20 or so still in production.
A restraint of trade countersuit by McBurnie against Ferrari charging that the company was trying to lessen competition or create a monopoly was settled out of court. Rochelle said the agreement calls for the terms to remain secret.