I don't think I've seen anyone on any site say adding the Mustang label was a good idea. It's been received as universally cheapening and diminishing the Mustang brand value. I wonder if Ford will learn their lesson from the outcry and drop it before it's actually on sale. I know a lot of people inside the company thought it was a stupid idea from the beginning, me included.
spacecadet said:Mach E is neat, mustang name is a mistake.
The amusing this is that Percherons (what they have the Shelby as) aren't at all fast. It'd be better used for an F-250 comparison.
Also, I *still* think the Mach E Mustang is pitch perfect true to the Mustang brand.
Brett_Murphy said:
Also, I *still* think the Mach E Mustang is pitch perfect true to the Mustang brand.
You're quite possibly the only person outside of Ford upper management who is willing to admit that.
Donebrokeit said:
I suspect it is the beginning of a brand realignment. Ford's flagship muscle car will be battery powered only at some point and the V8 will be phased out.
Anyone see the VW released pictures of their 2022 e-wagon that also gets 300 miles?
https://arstechnica.com/cars/2019/11/this-electric-volkswagen-station-wagon-will-go-on-sale-in-2022/
Really not enjoying the push towards blobs of cars with no pizzaz or character towards them.
In reply to spacecadet :
Where does the Nexen N Fera SUR4G fall? (Warning: I absolutely loved those tires and wish they came in a 245/40R15)
FuzzWuzzy said:Anyone see the VW released pictures of their 2022 e-wagon that also gets 300 miles?
https://arstechnica.com/cars/2019/11/this-electric-volkswagen-station-wagon-will-go-on-sale-in-2022/
Really not enjoying the push towards blobs of cars with no pizzaz or character towards them.
No character or pizzazz? That thing is made of pizzazz. It's just not busy and overdesigned - it's clean, beautifully proportioned, and nicely detailed. I'd drive that thing in a hot second!
SO MUCH BETTER than the latest reinterpretation of the goblin shark, with weird folds and awkward shapes and fake openings and stuff sticking out all over it. I'm beginning to think automotive styling may be on the road to recovery.
Adrian_Thompson said:I don't think I've seen anyone on any site say adding the Mustang label was a good idea. It's been received as universally cheapening and diminishing the Mustang brand value. I wonder if Ford will learn their lesson from the outcry and drop it before it's actually on sale. I know a lot of people inside the company thought it was a stupid idea from the beginning, me included.
Here's how I look at it:
Somebody says there is a new vehicle called a Ford Mach E. Here's what I think: "Well, it's probably electric, but its something new, I know nothing about it, sounds exciting" and I come into it with little to no expectations or preconceptions. I see it, okay, its an SUV, but that's kind of expected in this day and age. Styling is kind of cool, got a few weird angles but the performance is solid, I can get behind that.
Now, somebody says there is a Ford Mustang Mach E: I think "Well, it's some sort of hybrid or electric Mustang, maybe the EcoBoost with a Honda IMA-style motor, maybe torque-vectoring motors on the front axles a la the NSX. It's going to be badass." Then I see its an SUV and I'm immediately confused and disappointed.
I think Ford could have even called it an Explorer Mach E and gotten less blowback. Maybe they were concerned it would have eroded Explorer ST sales though?
And now we are way off topic.
Duke said:Brett_Murphy said:
Also, I *still* think the Mach E Mustang is pitch perfect true to the Mustang brand.You're quite possibly the only person outside of Ford upper management who is willing to admit that.
They could have called it a Falcon or something and avoided all of this internet chatter.
But then there would be no chatter.
To recap Mustang history:
Falcon/Fairlane parts bin engineering to keep cost down, with 6 cylinder sales capturing the lion's share of purchases. For the Image and style!
Bloat as the 70s called for bloat. Still got that 6 cylinder.
Fast downsizing to a Pinto platform when the gas crisis hit. Want a 4 cylinder? Sure. Hatchback? Fine. But it isn't a Pinto! IMAGE!
OMG! New platform... shared with the Grenada, Fairmont, Zephyr, LTD, Thunderbird, Cougar... and so on. Why buy a Mustang? IMAGE!
Ford is betting that the new hotness in image are the electrics. CUVs are winning market share. Consider this the hatchback Mustang II of our time.
Brett_Murphy said:
Consider this the hatchback Mustang II of our time.
So in 10 years it's going to be widely regarded as an embarrassment thats best function is being cannibalized to make hotrods?
Duke said:Brett_Murphy said:
Consider this the hatchback Mustang II of our time.So in 10 years it's going to be widely regarded as an embarrassment thats best function is being cannibalized to make hotrods?
And like 4 of us will think versions of it are sort of neat but have 0 intention of owning one.
Adrian_Thompson said:I don't think I've seen anyone on any site say adding the Mustang label was a good idea. It's been received as universally cheapening and diminishing the Mustang brand value. I wonder if Ford will learn their lesson from the outcry and drop it before it's actually on sale. I know a lot of people inside the company thought it was a stupid idea from the beginning, me included.
Agreed. Mustang = 2-door pony car. None of those words apply to the Mach-E.
Duke said:Brett_Murphy said:
Consider this the hatchback Mustang II of our time.So in 10 years it's going to be widely regarded as an embarrassment thats best function is being cannibalized to make hotrods?
So you admit past Mustangs have deviated wildly from the myth of the all-American, everyman performance car and that this dillution of the brand and treachery to the heritage are absolutely nothing new and par for the course?
My new summation is as follows: Everybody complaining about how the Mustang Mach-E is an insult to the car's heritage must have forgotten about or not been alive when they stuck the Mustang badge on a 4 cylinder hatchback Pinto.
Brett_Murphy said:Duke said:Brett_Murphy said:
Consider this the hatchback Mustang II of our time.So in 10 years it's going to be widely regarded as an embarrassment thats best function is being cannibalized to make hotrods?
So you admit past Mustangs have deviated wildly from the myth of the all-American, everyman performance car and that this dillution of the brand and treachery to the heritage are absolutely nothing new and par for the course?
My new summation is as follows: Everybody complaining about how the Mustang Mach-E is an insult to the car's heritage must have forgotten about or not been alive when they stuck the Mustang badge on a 4 cylinder hatchback Pinto.
Ummm, if by "deviated wildly" you mean "made a horrid mistake that took more than a decade to recover from", then yes, I admit it.
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